When was cover the night kony

That happened in a matter of days thanks to millions of people around the world who shared the KONY films. The event has expanded into a global day of action, embodied by the idea that our liberty is bound together and that the human connection extends around the globe, but starts across the street. Already this week, thousands of Kony supporters have contacted the African Union, the United Nations, global leaders, and heads of state, asking them to support international efforts to end LRA violence.

And today, April 20, , people all around the world will be serving their local communities and promoting justice for Joseph Kony in creative and constructive ways. The event—complete with music, a screening of KONY , a soccer match, and a peace march—set the tone for Cover the Night activities around the world. Respectful, collaborative, and promoting international justice.

Today, it is an international sensation that has racked up more than million views, and placed the plight of victims of Ugandan guerilla warlord Joseph Kony onto the global stage.

It has earned passionate support from celebrities, caused a Twitter frenzy and a vicious backlash and seen its creator arrested and hospitalised following a very public psychotic episode. It is a byword for supreme viral success, as well as for the dangers of over-exposure.

And today we stand at a fascinating juncture in modern cultural history, where we wait to see if the biggest viral campaign in history — one that has, without question, raised awareness of its cause to unforeseen levels, including provoking debate in the UK Parliament and the US Senate — can in fact translate retweets, hashtags and facebook likes into meaningful action.

Tonight, Invisible Children call on their supporters to participate in their Cover The Night initiative, where followers of the cause are sent out after dark to plaster their neighbourhoods with posters demanding military intervention to tackle Kony and the LRA. It is action in keeping with the idealism and youth focus that has characterised the movement so far, one that aims to galvanise a youth audience starved of other ideological flags to fly.

The text messages, fax machines, email lists and most recently Facebook videos were a natural evolution of strengthening an existing message and cause. Perhaps it was the deliberate, almost cynical appropriation of social media by Kony that made it appear less genuine than these earlier cases, and more open to discrediting. Invisible Children have now given us a textbook example of how to effectively use a specific media to target an audience comprised of digital natives. In this instance, Kony could also — because of the stumbles and the problems with the offline component of the campaign - be read as a missed opportunity.

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